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The type of person who is trying to “reclaim” it, and wants to wear it as a badge of honour.
The same people who starting calling themselves with the deplorable, or the Trukkker convoy people who put stickers on their jacked up trucks that say “part of a fringe minority with unacceptable views”
It’s only $715,000,000.00 for the rights and the first season.
https://www.distractify.com/p/rings-of-power-budget-per-episode
It’s not a billion, but it’s twice as much as the 3 LotR movies.